As a group we have decided the above layout is best suited. It grabs the audiences attention quickly with not too much to take it. It's bottom heavy so is easy on the eye. The main advantage is lines coming from the bottom will be used to take the audience eye through the whole frame, and with the layout, will be able to take it all in quickly and easily! We have laid it out how, as a language how we would read, left to right and up to down. Easy to read fonts and colours will be used to stand out. The advert will keep continuity with the digi-pak, therefore we chose the above elements to incorporate within it.


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